VisitBritain strengthens bond with Wego to entice more GCC travellers to the UK


VisitBritain is bolstering its alliance with Wego with a second phase of destination marketing activities in the GCC.

The activities will work to promote Britain as the ideal option for winter and spring holidays. Running until March 2019, the new campaign will shed light on the many culinary and shopping experiences and activities on offer in London and Manchester, as well as in destinations within two-hours from these cities.

Director – APMEA, VisitBritain, Tricia Warwick declared: “It is fantastic that more people than ever are travelling to Britain from the GCC to enjoy the experiences that you cannot get anywhere else. We are delighted to continue our partnership with Wego to build on this growth, amplifying our marketing reach to showcase how accessible Britain is for visitors from the GCC.”

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She continued: “From quirky boutiques, designer brands and the traditional afternoon tea to a once in a lifetime dining experience, Great Britain has it all. For the sports fans or the relaxation seekers, Great Britain is an exciting football destination and a breath-taking countryside adventure. Britain is the must-go-now destination for visitors from the GCC.”

Also commenting was co-founder, Wego, Craig Hewett: “Building on the success of the first leg of our campaign with VisitBritain, this renewed partnership gives us the opportunity to showcase Britain as the outbound winter and spring destination of choice amongst Middle Eastern travellers.

“In the latest phase of our regional partnership with VisitBritain, Wego presents a personalised and informative travel guide to iconic cities such as London and Manchester. Our targeted co-marketing campaigns highlight the nation’s eclectic array of alternative sightseeing, shopping and dining options.”

VisitBritain’s latest figures revealed that in H1 of 2018, the UK welcomed a record 324,000 visits from the GCC, up two per cent on the corresponding period in 2017, with visitors spending a total of $791 million.