VisitBritain and tajawal, the online travel platform, have launched a joint marketing campaign to target the UAE, Saudi Arabia and Kuwait, three exceedingly valuable inbound markets for Britain.
The new marketing campaign entails a video series and forms part of VisitBritain’s recently launched ‘I Travel For…’ campaign, which sheds light on the many unique experiences to be had and iconic landmarks to be seen in Britain.
The joint marketing campaign will run until the end of March 2018 and is expected to stimulate hotel and flight bookings on the tajawal app, website and social channels.
Interim director, VisitBritain Asia-Pacific, Middle East and Africa, Tricia Warwich declared: “Our campaign inspires people to book a trip to Britain and experience all it has to offer, from taking a ‘Rocket’ boat down the Thames in London or having a tour of Etihad Stadium, home of Manchester City Football Club, to learning the ancient art of falconry in Edinburgh.
“We are pleased to be working with tajawal to amplify our global marketing reach and to showcase how accessible Britain is for visitors from the GCC,” she added.
Meanwhile, head – online business unit, Al Tayyar Group and founder and CEO, tajawal commented: “Partnering with VisitBritain gives us the opportunity to present our audience with insider information and tailor-made content about a highly important destination for our customer base. The Middle Eastern traveller may have already considered London, Manchester or Edinburgh for their next trip, but we are now giving them the opportunity to explore the best these cities have to offer. From hidden gems to alternative shopping sites, adventurous activities and dining spots for halal-friendly cuisine, we have worked hard to create the ultimate Middle Eastern friendly destination guide in collaboration with VisitBritain. We look forward to a long-lasting partnership that will benefit the tajawal traveller and VisitBritain equally.”
Between January and September 2017, 655,000 tourists from the UAE, Saudi Arabia and Kuwait visited the UK, representing a seven per cent jump on 2016 figures. Visitors from the GCC spent a record $2.48 billion in the UK during this period, a 65 increase compared to the same period the previous year.