voco brand to enter Egyptian market

IHG

InterContinental Hotels Group (IHG) has entered into a management agreement with Arab International Tourism Investment Company for the debut of its voco brand in Egypt.

IHG’s voco Giza Pyramids will form part of a mixed-use development when it opens in 2022, which will also feature a high-end mall. It will be located in the prime locale of Pyramids Gardens in Giza, beside the Grand Egyptian Museum and the main entrance of the Pyramids.

A 15-minute drive from the newly opened Sphinx International Airport, the hotel is found within 30 minutes of the city centre, with easy access to the ring road connection to the New Administrative Capital that is expected to become the new administrative and financial capital of Egypt.

ATM2020

As well as 230 rooms, voco Giza Pyramids will house an outdoor pool, a health club and spa and 861m2 of meeting space. There will also be multiple dining options available for guests to enjoy, from the pool bar to the hotel’s specialty restaurant.

Managing director – India, Middle East and Africa, IHG, Pascal Gauvin spoke on the signing: “We are excited to be adding our newly launched brand to our Egypt portfolio, debuting the voco brand, in partnership with Arab International Tourism Investment Company. Cairo has always been a primary market for us, and we have maintained a strong presence in the city, with over 2000 rooms across three brands, and a strong pipeline.

“We look forward to further catering to our guests, providing them with the freshness of a unique hotel with the guarantee of an upscale experience,” he concluded.

Launched in June 2018, and debuting in the Middle East in December 2018, the voco brand combines the informality and charm of an individual hotel, with the quality and reassurance of a global and respected brand.