Following a year of successful operations, W Amman is celebrating its first anniversary this month.
Since its inauguration, W Amman has established its name among industry leaders by hosting events that have sparked the interest of its guests and local visitors. Developed by Eagle Hills, and part of Marriott International, W Amman is inspired by Jordan’s enigmatic mix of heritage and lust for all that is trendy.
The hotel gives hospitality a new definition, while placing Jordan as a leading destination amongst unconventional, style-conscious travellers. The hotel launched a promotional experience, aptly named ‘Dare to Discover’, which took global and regional influencers on a supreme tour of the Kingdom and showcased its touristic prowess.
“Exactly one year ago, W Amman opened its doors to modern jet setters and quickly positioned itself as a patron of art and design,” general manager, W Amman, Esra Parin enthused. “Jordan has always been popular for its hospitality and our social spaces give its youth the stage to strut their creative energy. The result is an electric mix you don’t find anywhere else.”
Throughout the year, W Amman collaborated with talented local designers, as well as Fashion Trust Arabia – a non-profit organisation that helps Arab designers build their brand and gain international exposure, and sponsored the highly anticipated Jordan Fashion Week, which included commissioning XisFound to customise a piece inspired by W Amman’s bold look and attitude.
W Amman took the limelight in the art culture with exhibitions by renowned artists such as Her Royal Highness Princess Nissa Raad and Zaina El Said. The hotel also teamed up with Wadi Finan Art Gallery to raise funds in support of the King Hussein Cancer Foundation, and unveiled an exhibition entitled ‘Road to Awareness’, as part of Marriott International’s campaign to aid children across Africa and the Middle East.
Parin concluded: “Looking back at our first year, all I can say is we are not holding back and we will continue to push boundaries and deliver to our guests the extraordinary travel experience they seek.”