W Hotels Worldwide is bringing its world-renowned ‘WAKE UP CALL’ music festival series to W Dubai – The Palm from October 10-12, 2019.
Designed to reward loyal members of Marriot Bonvoy with insider access to the brand’s long-standing passion for music, WAKE UP CALL takes the festival experience off the fields and onto fabulous hotel grounds, all while highlighting W’s signature ‘Whatever/Whenever’ philosophy. Room key and ticket holders can check in and check out performances throughout the hotel – from WET deck DJ parties to main stage live sets – by some of the hottest acts in music today, including live dance phenomenon RÜFÜS DU SOL, Rita Ora and a special DJ set by Disclosure.
“WAKE UP CALL has raised the volume on the festival circuit,” global brand leader, W Hotels Worldwide Anthony Ingham declared. “Festival goers don’t necessarily want to sleep in a field, line-up for a portable toilet or sample the standard festival fast food. Our guests want all the playful luxuries of a W Hotel stay whilst they enjoy incredible artists and an authentic festival vibe. WAKE UP CALL offers just that; it is a truly unforgettable experience that we are excited to bring to our newest hotel in the Middle East, W Dubai – The Palm.”
Artists will perform for WAKE UP CALL festival goers in settings much more intimate than those of a typical festival environment, such as the hotel’s incredible WET (pool) deck, complemented by sweeping skyline views on the coveted beachfront of The Palm, bringing festival revelers closer to the music than ever before.
This 2019 festival is the next stop on the brand’s WAKE UP CALL world tour, which kicked off in 2018 in Los Angeles (W Hollywood), Barcelona (W Barcelona) and Bali (W Bali – Seminyak). The festival series has included mind-blowing music performances from top talent, including Charli XCX, Phantogram, Martin Solveig and Tove Lo, among others, who rocked the global line-up. Additional acts for WAKE UP CALL at W Dubai – The Palm will be announced in the coming weeks.
In true W fashion, WAKE UP CALL at W Dubai – The Palm provides every opportunity for playful luxe indulgence, including an all-star culinary line-up that rivals the weekend’s on-stage talent. WAKE UP CALL will offer world-class dishes from Massimo Bottura’s Torno Subito and Akira Back’s rooftop restaurant.
For the music-lovers who don’t want to skip a workout, the multi-day festival includes opportunities to DETOX RETOX REPEAT with FUEL classes set to the weekend’s soundtrack. Guests will be able to pick their favourite way to work up a sweat and add trainer-led sessions into their itineraries.
Finally, WAKE UP CALL will give members of Marriott Bonvoy the opportunity to bid their points for exclusive Marriott Bonvoy Moments packages. Members can play ping pong against RÜFÜS DU SOL, dress up for a private DJ performance and hang session with Disclosure, or recharge during an intimate yoga session with Rita Ora. VIP viewing access is a given with each Marriott Bonvoy Moment, guaranteeing members go beyond ‘all-access’.