WH Smith to launch two outlets at BIA’s new Passenger Terminal Building

Bahrain Airport Company

Bahrain Airport Company recently announced that WH Smith, a well-known travel retail brand, will operate two outlets at Bahrain International Airport’s (BIA) new Passenger Terminal Building.

This news comes hot on the heels of a five-year agreement signed by the Minister of Transportation and Telecommunications and BAC Chairman HE, Eng. Kamal bin Ahmed Mohammed and CEO, That Al Salasil, Abdullah Al Mansour.

That Al Salasil is a franchisee for WH Smith, which has more than 1,500 outlets in 27 countries spanning the globe. The group has over 1,019 stores in travel locations, including airports, train stations and subways, and over 154 branches in airports alone.

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WH Smith at BIA will be situated in arrivals and departures at the new Passenger Terminal Building. The outlet will sell a wide variety of snacks, drinks, books, magazines, newspapers and other products.

HE Mohammed remarked on the development: “Having the right tenants and service providers in place is essential to meet the objectives of the Airport Modernisation Programme and the needs of passengers travelling through BIA. We have carefully selected each and every concessionary from among the world’s leading brands to ensure passengers enjoy an exceptional retail experience.

“Most airports are places that travellers have to go through; this is an airport we hope they will want to go to. WH Smith has long been associated with travel and we are pleased that it is now connected with Bahrain’s gateway to the world,” he added.

Also commenting on the news was Al Mansour of That Al Salasil, who said: “We are delighted to expand our business in the Kingdom at Bahrain International Airport’s new Passenger Terminal Building, bringing new concepts and store designs with our partners, WH Smith. We look forward to strengthening our position with this milestone and providing a world class airport retail experience for passengers.”

BIA’s Passenger Terminal Building will comprise a retail area three times bigger than at the existing facility, turning the airport into a key commercial hub and a driver of economic growth.