In an effort to inform the industry on how to capitalise on the family market, this year’s World Travel Market London has joined forces with Worldwide Kids Company for the hosting of a seminar granting hotels and resorts valuable knowledge and insight on how to appeal to high-spending families.
Leading the seminar will be the Worldwide Kids Company, a childcare consultancy for hotels and resorts which has been in operation for thirty years. Its services range from health and safety audits, providing registered childcare, sourcing equipment and design. Senior consultant and founder, Worldwide Kids Company, Kate Dicker will host the seminar, with director, Worldwide Kids Company, Richard Liddle as one of the panellists.
The talk will explore how the family market is evolving and what hotels and resorts can do to take advantage of the opportunities on offer.
Other confirmed speakers at the session include: chief operating officer, JA Hotels & Resorts, David Thompson; founder and CEO, Hills Balfour (PR agency), Amanda Hills on behalf of its client Westin Costa Navarino in Greece; general manager, Conrad Rangali Island in the Maldives, Lyle Lewis; general manager, Doubletree by Hilton Resort & Spa Marjan Island, the UAE, Remko Werkhoven; commercial director, Sun Gardens Resort and Spa in Dubrovnik, Croatia, Julian Houchin; and managing director, INOVA Hospitality Management, Andreas Birner.
The session will share best-practice examples of how to deliver an incomparable family holiday experience. Case studies will highlight how investment in the luxury family product can generate significantly higher revenues for hotels and resorts.
Senior director, World Travel Market, Simon Press explained: “Family travel is an established part of the travel industry and is changing in response to wider shifts in society at large. Hotels and resorts at the top end of the market need to be aware of this so they can offer an exceptional experience to families. This seminar will provide practical guidance, insight and advice from the market leaders.”
The seminar takes place on Wednesday, November 4 in the South Gallery Rooms 15-16 from 12:30 to 13:30.