WTM Africa 2017: Bigger and better

WTM Africa

The 2017 edition of the World Travel Market (WTM) Africa, taking place from April 19-21 in South Africa, is anticipated to be bigger and better than ever.

General manager, Africa Travel Week, Chardonnay Marchesi commented: “Over the past three years WTM Africa has seen visitor numbers grow, with a 23 per cent increase in 2016, resulting in a 19 per cent increase in travel professionals overall. This growth alone has pushed us as a team to think on how we would innovate for WTM Africa 2017.”

The official organiser of WTM Africa, Reed Travel Exhibitions, has taken on board the feedback of its attendees to enhance the event, thus presenting an even better exhibition this year.

2021-06 Hermes Airports

WTM Africa 2017 is expecting to welcome more than 600 exhibitors and 5,000 attendees, and will see an increased number of international and local buyers in attendance.

“We have tightened up our qualification criteria for buyers to ensure that we have the right people with purchasing authority at WTM Africa 2017. We are pushing for significant growth in buyers in attendance, with a 49 per cent split from Europe and 11 per cent from the USA, key target markets for South Africa’s tourism sector. Emerging markets will also be represented at WTM Africa 2017,” said Marchesi.

“In 2015, we estimated that a significant $333 million worth of business was conducted. While we are still calculating our figure for 2016, our in-depth research tells us that although a great deal of business is written on site, it doubles after 6 months and remains on this level for future projection,” she added.

The valuable travel trade event will feature a variety of international speakers from across the globe, who will focus on topics and trends shaping the industry, while the Outbound Conference Theatre will invite travel agents to learn more about the international destinations that are right on their doorstep.

The event’s Speed Networking programme has also been enhanced, with each session extended to 90-minutes from 60-minutes, and the matchmaking and diary system has also been improved with the functionality to request meetings with fellow exhibitors and the ability to block out times in the diary.