The 2016 edition of the World Travel Market (WTM) Latin America was held from March 29-31, and concluded on a high note having succeeded all expectation in terms of visitor and exhibitor feedback, and business opportunities.
Highlights of the event included the presence of new exhibitors: the UK, which has not taken part in any Latin American travel shows for the last six years, had a strong presence; and buyer delegations from China and Russia were in attendance. Delegates were spoiled for choice with the wide variety of seminars and conferences which welcomed world-renowned entities such as Google, and the heavily anticipated networking sessions between buyers and exhibitors, including one with Embratur.
Director, WTM Latin America, Lawrence Reinisch enthused on the concluded event: “The general perception of those who attended the event was that it was excellent and every year it is better attended by visitors, busier and more established.
“Our major objective is always to facilitate business and networking opportunities as well as allow our exhibitors and visitors to gather knowledge to help shape their business. I’m convinced that we were once again successful in this,” Reinisch said, adding that the new floor plan that was adopted is likely to be similar in 2017 due to the positive feedback from the exhibitors.
The dates for WTM Latin America 2017 have already been confirmed, and the event is scheduled to take place from April 4 – 6 April at Expo Center Norte, Sao Paulo.