WTM London 2018 to highlight MENA region tourism industry

WTM London

The Middle East and North Africa region is poised to be a leading topic at this year’s WTM London, taking place from November 5-7, 2018.

With Expo 2020 in Dubai on the horizon, the event will shed light on the region with a host of key speakers lined up for the show’s brand-new regionally-focused Inspiration Zones.

One of the first sessions to take place in the Middle East and North Africa Zone on the opening day – ‘Expo 2020 Taking Responsibility for Environmental Impacts – Water and Energy’ – will see senior vice president of commercial, Expo 2020 Dubai, Gillian Hamburger leading the discussion. Aspiring to create the most sustainable Expo in history, this session will explore the efforts being undertaken by Dubai to leave a legacy of cutting-edge sustainability practices that will inspire generations to come.

IMEX Frankfurt 2020

Senior director, WTM London, Simon Press stated: “Over the last decade, the tourism industry in the Middle East has grown ten-fold. The developments have been incredible with the tallest buildings and tallest hotels; revolutionary transport infrastructure; theme parks and leisure attractions that are the envy of the rest of the world.

“With visitor arrivals predicted to reach 25 million annually by 2025 and the opening ceremony of Dubai Expo 2020 now just two years away, the Middle East is set to continue to be one of the most dynamic travel destinations in the world,” he added.

Meanwhile, as the region’s travel and tourism industry continue to evolve, Lea Meyer, an analyst for Euromonitor International’s Middle East and Africa team, will provide insight into the current state of the industry in the region, while highlighting how regional and global trends are expected to shape travel demand and supply as we look to the future.

Press concluded: “We are always striving to make the event more relevant and beneficial for our exhibitors and participants. A regional centre point in the form of hubs will allow each region to debate its specific opportunities and challenges in all sectors. Furthermore, the inspiration zones will be used for specific regionally-focused networking sessions.”