WTM London revamping Buyers’ Club programme in light of 40th anniversary

WTM London

The World Travel Market London is celebrating its 40th anniversary this year, and in light of this, its Buyers’ Club programme is being reimagined to offer a new and exclusive experience for buyers, exhibitors and visitors.

The mission of the revamp is to only have the highest calibre of buyers at the show, so that each one benefits from a more tailored experience. This will undoubtedly create a greater business experience for all and ensure fresh ideas and new possibilities.

Due to no changes having been made to visa policies for people entering the UK, following a deal or no-deal Brexit, global buyer applications are expected to exceed those of last year (9,000).

IMEX Frankfurt 2020

As part of the new and improved WTM London Buyers’ Club, the top 600 industry buyers will receive invitations to attend. These buyers have achieved their position due to their reputation, place of business and buyer spending power. There will be fewer than in previous years, but this group will have been screened to guarantee the highest quality set of buyers that will have ever attended WTM London.
Outside of the top 600 global buyers, the application process includes a new vetting procedure. This process will gather data on how individual buyers use WTM London to enhance their business, ensuring all who attend gain maximum benefits from the event.

All Buyers’ Club members have the opportunity to expand connections in the comfort of dedicated luxury lounges, complete with private meeting rooms, as well as participate in at least one of the WTM London Speed Networking events.

Senior exhibition director, WTM London, Simon Press enthused: “This fundamental change in the way in which the Buyers’ Programme will operate represents an exciting advancement for WTM London.

“Entering our 40th edition has encouraged us to refine our products in order to give attendees the best experience possible. We feel our more exclusive approach to the Buyers’ Club will produce fantastic results, making WTM London the location for the world’s top buyers to do business and to enhance the global travel industry,” he concluded