During this year’s edition of the World Travel Market London, taking place from November 4-6, 2019, the most recent, thought-provoking research into global and regional travel trends will be discussed and revealed.
Research sessions commence in the WTM International Media Centre with ForwardKeys’ research into the UK outbound market. ForwardKeys, which analyses 17 million flights a day, will review the top 50 UK inbound flights, comparing them to last year and five years prior. The session takes place in the Press Conference Theatre (ME170) at 10:30 on Monday, November 4, and is preceded by the chance to network over tea, coffee and pastries during the WTM Press Breakfast at 10:00.
On Monday afternoon, World Tourism Cities Federation (WTCF), will present a session looking at China’s incredible economic growth, which has resulted in a brand-new group of travellers. The session, entitled ‘Booming Chinese Outbound Market’, will have a panel of discussing how to better understand the Chinese traveller by sharing experiences and expertise from different angles. This will take place on the dedicated Asia Inspiration Zone at 12:15.
The following morning, Euromonitor International will present a session entitled ‘Megatrends Shaping the Future of Travel’. Attendees will discover the latest developments for global travel and tourism performance and the session will grant insights into upcoming trends in Europe, Asia, the Americas and the Middle East and Africa. The key focus will be on major drivers, consumer behaviour and attitudes that are affecting travel companies’ bottom line. The research will prepare participants with the important knowledge to navigate the year ahead.
Led by head of travel, Euromonitor, Caroline Bremner, this session is scheduled to take place at 11:30 in the Press Conference Theatre.
At 10:00 on Wednesday morning, a session will be held focusing on research around Sustainability in Tourism in the Press Conference Theatre. This will be conducted by MMGY and Destination International.
All research sessions in the Press Conference Theatre are available to all delegates.
Portfolio press and PR lead, WTM London, Julia Newbound commented: “Research is a crucial component of the WTM London seminar experience, with past sessions consistently standing-room-only. Companies big and small want to ensure they are ahead of the game, so attending these sessions to find out the latest research, trends and data is a great way to make sure they are not left behind.
“We have a mix of global research alongside dedicated country-focused sessions in our regional Inspiration Zones. These sessions will offer delegates even more ideas to implement in their businesses, further demonstrating that Ideas Arrive at WTM London,” she added.