WTM Virtual 2020 deemed highly successful by participants

WTM Virtual 2020

World Travel Market (WTM) Virtual 2020 has received high praise from destinations such as Andalucia, the Caribbean, Slovenia and Israel, for its wide range of business meetings and the quality of industry conference debates and sessions.

The tourism board of Andalucia was the Premier Partner at WTM Virtual, which ran online November from November 9-11.

International marketing director for Andalucia’s tourism board, Antonio Martín-Machuca said: “WTM Virtual has been a success for Andalucia as the Premier Partner. We have contacted travel agencies, tour operators, bloggers, aviation companies, travel planners, media, PR companies and more. We cover all markets, and we made good deals, [as well as] new US and EMEA contacts. Virtual meetings and the whole event page were very intuitive and easy to work with.”


The four members of the Andalucia team held almost 60 virtual meetings during the online event, which replaced WTM London because of pandemic restrictions.

The tourist board also updated international media during the Andalucia Destination Briefing, which included news about a plan to offer tourists free COVID-19 insurance.

Meanwhile, Director of the Israel Government Tourist office in London, Sharon Ehrlich Bershadsky also noted: “It was a brilliant event – the industry really miss meeting each other face-to-face but until we can do that again, this platform was the closest thing we can get. I was amazed to find out how many people were taking part.”

Bershadsky took part in 42 meetings and, along with colleagues, networked with tour operators, online travel agencies, marketing specialists and journalists – which resulted in new contacts and new deals. She also helped to organise a key session, ‘Tourism: The Path to Peace in the Middle East’, which featured tourism ministers of Israel, United Arab Emirates and Bahrain.

Further praise for WTM Virtual came via Twitter from destination marketing companies (DMCs), PR specialists and B2B firms.