The World Travel Market (WTM) Virtual 2020 will see Tourism Ministers from Israel, the UAE and Bahrain come gather for the first time since the signing of the historic agreements to normalise relations in September.
The agreements set the table for official dialogue between the countries, along with new opportunities for tourism. Those involved hope tourism between the destinations will provide the chance to establish peace on a deeper level within the Middle East region.
The first day of WTM Virtual will host a momentous discussion among tourism ministers from the three destinations. Minister of Tourism for Israel, Orit Farkash-Hacohen; Minister of State for Entrepreneurship and Small and Medium Enterprises for the UAE, Dr. Ahmad bin Abdullah Belhoul Al Falasi; and Minister of Industry, Commerce and Tourism to the Kingdom of Bahrain and chairman, Bahrain Tourism and Exhibitions Authority, HE Zayed R. Alzayani will analyse the tourism opportunities now available, and determine the role that tourism will play in helping to secure long-standing peace in the region.
The Ministers will take part in a WTM Virtual session entitled ‘Tourism: The Path to Peace in the Middle East’, which will take place immediately after the Ministers’ Summit, on November 9, 2020.
Senior director, WTM, Simon Press said: “The session will provide a fascinating insight into how co-operating on tourism and trade – encouraging people to engage with different cultures and experience new places, sample different food and take part in different activities – can advance peace.
“WTM has always understood the unique way that travel promotes tolerance, empathy and cross-cultural understanding. When people travel, they form friendships, engage in dialogue and are able to see things from a different perspective. When flight paths open up, the prospect for new business becomes a reality, which creates wealth and opportunity for destinations and their citizens,” he concluded.