The German National Tourist Board (GNTB) is attending the 2021 in-person edition of the Arabian Travel Market to focus on enticing the GCC market further.
In 2019, before the pandemic struck, Germany registered 89.9 million overnight stays from international visitors. GNTB aims to further boost this figure by outlining plans and targeting GCC travellers across its best performing areas: Bavaria, Baden-Württemberg and North Rhine-Westphalia with its popular capital, Düsseldorf.
GNTB’s is attending ATM to reinforce Germany’s recent efforts to provide a safe travel experience and further position the country as a leading cultural and sustainable destination.
Director of sales & marketing, German National Tourist Office (the regional office of GNTB), Yamina Sofo declared: “The deep cultural and economic ties between Germany and the GCC have seen travellers from across the region explore the country’s offering year after year, and while the recent pandemic has stalled travel plans, regional travellers’ appetite to visit Germany’s cultural sites, national parks and urban destinations remains unabated.”
“ATM is an ideal platform to communicate and engage with our wider stakeholders in person, as well as strengthen crucial relationships with trade partners and media visiting the region’s leading industry-specific exhibition,” Sofo added.
The country’s tourism body will lead a strong delegation of German representatives from Baden-Baden Tourism Board; visitBerlin; OutletCity Metzingen, an outlet shopping destination in southern Germany; Munich Airport VIP Services; Munich Tourism Office; and Studiosus Incoming, the touristic service group based in Munich.
Director market management & media relations, visitBerlin, Ralf Ostendorf said: “Our main aim at ATM 2021 is to build regional awareness of the German capital and secure updated market knowledge from B2B partners. We have direct links to Berlin through the GCC and we’re hoping to develop these even further as restrictions ease and travel increases.”
Meanwhile, sales and tourism manager, Outletcity Metzingen, Angela Rieger added: “The GCC is in our top five global source markets and we’re looking forward to welcoming travellers back to enjoy our luxury brands in exclusive outlet shopping with up to 70 per cent discount and tax-free shopping. Prior to the pandemic, we received 4.2 million visitors from around 185 countries per year and we’re hopeful those numbers will return in-line with ease of restrictions through Frankfurt and Munich, which are our two closest international airports.”
During ATM 2021, the German delegation can be found at stall EU2350. GNTB will host an official press conference in partnership with visitBerlin at noon on May 17 at the Al Ain A & B on the first floor of Concourse 1.