Japan National Tourism Organization opening Dubai office this year

Japan National Tourism Organization

Japan National Tourism Organization (JNTO) will be inaugurating an office in Dubai this year, highlighting its dedication to achieving the Japanese government’s goal of welcoming 60 million international visitors to the country by the year 2030.

This new office will represent the first office by JNTO to open in the Middle East region. It will be a focal point for the organisation’s promotional efforts in showcasing Japan as a preferred travel destination for residents in the region. JNTO regards the Middle East as a priority market and will promote tourism exchange between the Middle East and Japan.

President, JNTO, Satoshi Seino enthused on the news: “JNTO is proud to open an office in Dubai this year, which will be the first such office to open in the whole Middle East by JNTO. Japan is a country with a long history, abundant nature and a unique culture. We are internationally renowned for our delicious cuisine, beaches, skiing, pop culture, shopping, and historic wooden architecture such as shrines and temples. A trip to Japan will surely be an unforgettable and special experience. To all in the Middle East, we look forward to welcoming you in Japan.”

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Eager to further promote Japan and its tremendous tourism offering, JNTO will take part in this year’s edition of the Arabian Travel Market in Dubai. The organisation’s key objective will be the generation of awareness amongst the Middle East region’s leading travel and media professionals under the promotional banner of ‘Japan. Endless Discovery’.

Executive director, JNTO Preparation Office for Dubai, Tomoko Kikuchi said: “We are delighted to be exhibiting at the Arabian Travel Market Hybrid, the largest travel trade fair in the Middle East. We are also very honoured to be able to open the JNTO Dubai Office in the memorable year of the Tokyo 2020 Olympic and Paralympic Games and EXPO 2020 in Dubai.”

Kikuchi explained that the number of GCC citizens visiting Japan reached a record high of 28,222 in 2019, an increase of 28.4 per cent when compared to the number of visitors in 2018.

“This number has doubled in the last five years, and indicative of Japan’s rising popularity as a travel destination within the region. Through our participation at such events as ATM 2021, we plan to strengthen our cooperation with the region’s airlines and travel agencies while raising interest in the Middle East for travel to Japan,” Kikuchi concluded.