Qatar National Tourism Council (QNTC) has welcomed Deveekaa Nijhawan, who will lead the international PR and communications team.
Nijhawan will use her vast knowledge and expertise to assist with the promotion of Qatar in key markets, complementing the country’s strategy to become a world-leading tourism destination. Nijhawan’s remit includes India, the UK, Germany, Australia and the UAE, with a focus on engaging and penetrating travel trade and consumer media.
A senior PR professional, Nijhawan assumes her new challenge with more than a decade’s worth of experience in hospitality PR and communications.
Enthusing on her position, she said: “I am very excited to join QNTC and embrace this new challenge. I am looking forward to developing and implementing a holistic integrated PR and Communications strategy to position Qatar as a popular tourist destination, while promoting the country’s rich cultural heritage and diverse offerings.”
As part of the Qatar National Vision 2030, QNTC aims to welcome six million visitors a year by 2030 by improving and expanding the country’s tourism proposition. Nijhawan will support the international marketing strategy, while Qatar continues to grow and improve tourism assets, enhance the end-to-end customer experience and invest in service excellence across every touchpoint. Nijhawan will be tasked with executing QNTC’s tailored global communications campaigns, with a focus on key markets.
Chief operating office, QNTC, Berthold Trenkel remarked on her appointment: “We are thrilled to welcome Deveekaa to the team. She will play a pivotal role in delivering our ambitious tourism development strategy. Her extensive PR and communications experience and knowledge of global markets will help us engage with travellers as we prepare to welcome tourists back to Qatar.”