Majid Al Futtaim opens very first hybrid cinema and entertainment centre at Wafi City

Majid Al Futtaim

Majid Al Futtaim recently celebrated the official launch of its inaugural hybrid cinema and family entertainment centre at Wafi City in Dubai.

Encompassing two floors, the state-of-the-art entertainment hub boasts VOX Cinemas integrated with Magic Planet – an award-winning family entertainment centre.

VOX Cinemas Wafi City guarantees film buffs a top-notch cinematic experience and boasts the first Samsung Onyx screen in the UAE, which delivers a powerful, captivating and memorable experience through HDR (High Dynamic Range) graphics and clear sounds. The 15-screen multiplex additionally features cutting-edge audio-visual technology and a variety of VOX Cinemas’ signature concepts including KIDS, a colourful and dedicated auditorium for young movie lovers; MAX, an auditorium with a mega screen and Dolby Atmos surround sound technology; and a reimagined VIP experience with luxury seating and in-seat dining.

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Meanwhile, families and thrill seekers of all ages can make the most of a wide selection of the latest video games, amusement rides, attractions and redemption games at Magic Planet, which features the ever-popular Bumper Cars, thrilling Drop ‘N Twist and Highway 66, a mini-bowling experience.

Complementing Vox Cinemas and Magic Planet is a variety of F&B outlets, including Candy Corner, selling a selection of sweet treats and The Spotlight at Wafi City, which serves gourmet cuisine directly to guests’ seats.

CEO, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, Ignace Lahoud said: “We’re proud to collaborate with Wafi Group, which shares our vision for creating remarkable destinations and passion for excellence, to open our first hybrid cinema and family entertainment centre in the United Arab Emirates. Today’s customers are looking for more engaging and immersive ways to spend time with family and friends and, at Majid Al Futtaim, we are committed to staying ahead of the curve and finding innovative new ways to exceed evolving expectations. VOX Cinemas and Magic Planet at Wafi City have been designed as a holistic concept seamlessly integrating two recreational functions into one enriched experience and we’re very excited to welcome new guests and create great moments together.”

Also commenting was deputy chairman, Wafi Group, Sheikh Ahmed bin Mana bin Khalifa Al Maktoum: “Majid Al Futtaim is synonymous with customer-focused and innovative experiences and, we are excited to partner with them to launch this world-class entertainment destination, which offers an exciting selection of immersive attractions for the whole family to enjoy. VOX Cinemas Wafi City takes the cinematic experience to the next level with a unique offering that goes beyond customers’ expectations and features the ultimate VIP experience.”

VOX Cinemas’ UAE portfolio now includes 22 cinemas and 237 screens. In March, Majid Al Futtaim opened a VOX Cinemas and Magic Planet at City Centre Al Zahia in Sharjah. Later this month, the group will also launch three multiplexes across Saudi Arabia and Bahrain.