Rixos Hotels Egypt’s board member and managing director, Erkan Yildirim, has unveiled the hospitality brand’s expansion plans in Egypt, with three new properties in Makadi Bay, Magawish and Sahl Hasheesh, all located in the emerging tourist destination of Hurghada, slated to open for business towards the end of the year.
The brand-new beachfront properties will boast ultra-all-inclusive experiences, comprising of luxurious guest rooms, suites, private villas, MICE facilities, wellness and health amenities, and an inspiring range of F&B outlets.
Yildirim revealed: “With the opening of the three new resorts, we will have a combined total of 2,000 rooms in Hurghada alone. We have had keen interest in this emerging area, which is not only a sight to behold, but is also easily accessible for tourists from all around the world. With the availability of direct flights, and Hurghada’s close proximity to Cairo, this destination is unmatched in convenience and splendour.”
Rixos Hotels Egypt expects to grow its current footprint by 150 per cent with the addition of two new hotels in Marsa Alam and Cairo, and more than 10,000 rooms by the end of 2023. Currently operating three properties in Sharm El Sheikh, the hospitality expert plans to enter new areas in Egypt as a part of its development pipeline. In 2019, the company is on-track to open Rixos Makadi Bay, Rixos Magawish and Rixos Sahl Hasheesh.
The hotelier aims to leverage the global trade platform Arabian Travel Market (ATM) to announce the opening of the new properties, while also showcasing its existing properties in Egypt, namely Rixos Sharm El Sheikh, Rixos Premium Seagate and Rixos Alamein. Yildirim and his delegation will also be promoting Rixos Hotels’ hospitality services to travellers from the Middles East, Asia, Europe and abroad, aiming to increase their sales and global market share.
Yildirim concluded: “We are delighted to add the new Hurghada properties to Rixos Hotels’ strong luxury portfolio in the market. The resorts will represent the very best of the Rixos brand, with its distinctive design, exquisite fine dining and truly exceptional service.”