SAUDIA joins hands with Comarch for loyalty management system


Saudi Arabian Airlines (SAUDIA) has formalised a decade-long contract with Comarch, a global provider of software-defined products and services that improve business efficiency.

Following this new alliance, the Saudi carrier will implement a loyalty management system designed by Comarch, namely the ‘For Travel Edition’ of Comarch Loyalty Management (CLM 5).

SAUDIA has been on the lookout for a new technology provider that has many years of experience in carrying out extensive loyalty projects for airline and travel companies. The airline’s main priority was for there to be a focus on innovation and technology at every step of the customer experience and set forth to redesign and improve its existing Alfursan Loyalty Program. The goal was incorporate the latest customer engagement techniques to build stronger relationships with its clients, leaving traditional loyalty models behind, and this is exactly what Comarch works towards.

2021-06 Hermes Airports

Comarch, a company driven by innovation, has been recognised for delivering top-quality IT systems and services. Highlighting its excellence, the organisation scooped the ‘Best Loyalty Innovation Award’ at this year’s Loyalty & Awards 2020 conference.

CLM for Travel is an expanded version of the classic CLM design, which includes a wide range of features designed specifically for travel industry professionals. It will assist SAUDIA with improving its customers’ engagement, allowing it to gain a competitive advantage and reduce operational costs.
CLM is under continuous development and is constantly being adapted with new features, including location-based services and Gamification, which keeps things fresh and exciting for both SAUDIA and its customers.