Sharjah Collection by Mysk proves highly popular during pandemic

Sharjah Collection by Mysk

Sharjah Collection by Mysk has registered excellent RevPAR (revenue per available room) and gained positive customer recognition since its introduction in 2019, emphasising that unique guest experiences, inspiring product design and stellar services are the key to success.

Sharjah Collection by Mysk comprises distinctive boutique eco-retreats under the Mysk by Shaza umbrella, which are situated in key locations throughout the emirate of Sharjah. The retreats have recorded the strongest RevPAR in the Northern Emirates since the pandemic, despite travel restrictions and lockdowns. This highlights that hotel-goers seeking escapes and adventures chose the unique Sharjah Collection by Mysk retreats as their preferred getaway, and this trend continued well into the pandemic.

General manager, Sharjah Collection by Mysk, Shafik Alaaeddine declared: “The continued success of Sharjah Collection by Mysk retreats aided in positioning Sharjah as an experiential travel destination in the UAE that provides a beautiful medley of history, culture, conservation and adventure. It is also a testament to the fact that dry resorts can indeed compete with any other hotels, provided they feature tailored guest experiences and a unique story to tell. Our revenue and reputation indicators underline these facts.”

Vienna Tourism 2

Highlighting their hospitality excellence, Mysk Kingfisher Retreat and Mysk Al Faya Retreat acquired the TripAdvisor Travelers Choice Award in 2021 and are now within the top 10 per cent of the world’s best resorts.

Meanwhile, committed to ensuring that staff and guests are kept safe during the COVID-19 pandemic, Sharjah Collection Retreats by Mysk has put in place strict health and safety protocols that fall under Shaza hotel group’s own high standards programme, named Shaza ASSURES (Active Safety & Sanitisation measures to Uphold and Reassure Excellence in Service).