TIME Asma Hotel soft opens with all female management team

TIME Asma Hotel

TIME Hotels has announced the soft opening of its four-star TIME Asma Hotel in Dubai’s Al Barsha district .

The new hotel’s management team is entirely made up of women and is run by hotel manager, Alexandra Kelner, while 80 per cent of the hotel’s employees are also female.

CEO, TIME Hotels, Mohamed Awadalla enthused: “It has always been integral to our corporate strategy to diversify our workforce and offer equal opportunities to all members of staff. Under the leadership of Alexandra, all areas of the hotel operation will be managed by women, from HR to sales, F&B, finance, front office and housekeeping – even our executive chef is a woman.

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“I am sure that this talented all-female management team will provide inspiration to all women who want to carve out a successful career in hospitality,” Awadalla further noted.

With an official grand opening scheduled for September, TIME Asma Hotel is home to 232 rooms spanning six floors. The property houses a gym with exclusive opening times for women, a swimming pool, a jacuzzi, four meeting rooms, a business centre and two restaurants, for both male and female guests. Zaytuna, serves Middle Eastern cuisine with an open kitchen in a market-style setting, and La Dolce Vita is a casual, Italian-themed restaurant.

TIME Asma Hotel has floors reserved exclusively for female travellers with dedicated services such as female room service, a female-only check-in counter and guest relations. Other features include bespoke beauty products, in-room beauty treatments, as well as enhanced amenities in each room. The hotel will also offer dedicated parking spaces for women.

Kelner commented: “Once regional and international travel restrictions are relaxed, more women will be travelling on business than ever before. Many women may well be travelling alone and I believe it will be comforting for them to have the option of staying in a hotel where 80 per cent of the staff are women, with dedicated floors and in-room amenities.

“With the summer heat approaching, TIME Asma is ideally located for a weekend of retail therapy,” Kelner concluded.

In an ideal location, the property is located five minutes from Mall of the Emirates.