Tourism Malaysia ready for ATM 2021

Tourism Malaysia

Eager to promote Malaysia’s unique tourism product, Tourism Malaysia has confirmed its participation at the Arabian Travel Market 2021, which takes place in Dubai from May 16-19.

The exhibition marks Tourism Malaysia’s very first physical event since the start of the pandemic.

Ambassador of Malaysia to the United Arab Emirates, HE Mohd Tarid Bin Sufian declared: “Malaysia has been one of the strongest supporters of the Arabian Travel Market since its inception. Malaysians share many common cultural and religious ties with the people in the region including in promoting tolerance and unity. Discovering Malaysia would bring people closer together and understanding as exemplified by the leaders of the two countries through the exchange of visits including by the Majesty the King Al Sultan Abdullah of Malaysia and Tan Sri Muhyiddin Yassin, Prime Minister of Malaysia to the UAE as well as by His Highness Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of Armed Forces of the UAE to Malaysia recently. This cooperation is further bolstered with Malaysia participation in the coming EXPO 2020, where we aimed to further promote tourism, create more business opportunities and boost bilateral relations with the UAE.”

2021-06 Hermes Airports

He continued: “When Malaysia opens its borders, it would welcome again visitors by putting in place the new norms for the hospitality industry to comply with relevant SOPs for COVID-19 in ensuring the safety and wellbeing of the people and visitors alike. See you soon!”

Meanwhile, actively supporting the preparations of Tourism Malaysia for the upcoming Arabian Travel Market, Consul General of Malaysia in Dubai, Mohd Hasril Abdul Hamid said: “Although the travel restrictions limited the number of our industry players presence in ATM 2021 physical event but majority of them are still maintaining their presence and interest in the Middle East by participating in ATM 2021 virtual event under the Tourism Malaysia Pavilion.”

Also commenting on the good news was director, Tourism Malaysia – Dubai, Shahrin Mokhtar: “Tourism Malaysia will always open the possible doors to promote Malaysia to the international market. This year we launched Malaysia Specialist Certified Programme (MSCP) to educate travel professionals in the Middle East on in-depth destination information to become certified Malaysia travel experts. Conducted by Malaysian destination experts from tourism boards of Penang, Melaka, Selangor, Sabah, Sarawak, and Langkawi Development Authority (LADA), the programme comprises a series of six webinars, spanning one hour per session from 9 to 25 March 2021, designed specifically for travel agents. The MSCP is a part of Tourism Malaysia Dubai’s initiative born out of the COVID-19 pandemic besides the hashtag for this year, #WeMissYou, to let the tourists know that we are eager to see them again in our beautiful country.”

Malaysia has always been a top choice for halal tourism as the country has a large Muslim population. The destination is safe and guarantees a family-friendly environment that caters to the cultural and dietary requirements of Muslim travellers.

During the 2021 edition of ATM, Tourism Malaysia will shed light on Malaysian hospitality and the picturesque landscapes of the UNESCO Heritage cities; its cool highlands; 130-million-year-old rainforests; balmy islands and pristine beaches; plus much more.

As well as having a strong presence throughout the duration of the exhibition, Tourism Malaysia will host a dedicated Press Conference on May 17, from 10:30-11:30 at DWTC’s Al Ain Suites A&B, Mezzanine Floor above Hall 3.